From Ice Cream to Swiss Watchmaking: A Very Unusual Watch
©Lora Depery
ID Genève presents its new chocolate-inspired watch, translating the depth and richness of cocoa into a material language of Swiss precision. What normally melts is reimagined as something designed to last.
IS IT CHOCO-TOO-LATE? Limited Edition
VAT & customs duties not included
(Delivery planned for Summer 2026)
© Paleta Loca
A Design Built to Last
The dial is worked using a hammering technique that creates subtle melting effects across its surface: an organic texture evoking chocolate slowly softening under heat, a quiet indicator of the passing of time. Light shifts across the dial as if moving through liquid metal.
The scientific layer is developed with Climate Basecamp, linking cocoa, materials, and climate systems beneath the surface. 10% of the proceeds raised will support Climate Basecamp's initiatives, reinforcing the long-term impact behind the experience.
This launch is not about statements. It is about feeling. It is about warmth in a world that often feels mechanical.
How to Win the Watch
Each ice cream presented during the campaign throughout the year includes a discreet QR code integrated into the experience. By scanning the QR code, guests can enter the draw to win 1 of the 10 limited-edition chocolate watches. The mechanism is simple and immediate: taste, scan, participate.
All activation dates and locations can be found on Paleta Loca's website.
©Lora Depery
The Voices Behind It
"The 'Save The Flavors' campaign is a powerful reminder that the foods we love – and often take for granted – depend on stable climates, healthy ecosystems, and resilient communities. Protecting biodiversity and reducing climate risk isn't just about safeguarding nature; it's about preserving the cultural tastes, traditions, and livelihoods that define who we are." – Professor Gail Whiteman, Co-founder of Climate Basecamp
About Paleta Loca
Paleta Loca is a Swiss artisanal ice cream house inspired by the traditional Mexican paleta. Known across French-speaking Switzerland for its bold flavours and clean ingredients, the brand produces handcrafted ice creams using fresh fruit, Swiss chocolate, and natural recipes that are vegan, gluten-free, and additive-free. With a strong presence at cultural events, summer festivals, and premium pop-ups, Paleta Loca has built a reputation for turning simple ice cream into a refined, sensory experience.
About Climate Basecamp
Climate Basecamp, founded by Rainn Wilson, Professor Gail Whiteman, Chuck Tatham & Steve Walls, is a climate-focused initiative dedicated to accelerating practical environmental action through collaboration and community engagement. The organization brings together entrepreneurs, cultural figures, investors and innovators to advance scalable climate solutions and raise awareness around environmental responsibility.
About ID Genève
ID Genève is a Swiss watchmaker redefining luxury through circular innovation. Founded in Geneva, the brand creates Swiss-made mechanical watches using 100% reprocessed steel, low-impact materials, and transparent local production. Supported by impact-driven investors including Leonardo DiCaprio, ID Genève positions sustainability not as an add-on, but as the foundation of modern horlogerie.