Started in 2020 by childhood friends

We are a sustainable brand

WE ARE the first impact native luxury watch brand.

ID Genève exists to accelerate the transition of the luxury industry toward a regenerative and circular economy.

We design and produce high-end timepieces that minimize environmental impact, maximize material circularity, and demonstrate that desirability, performance, and responsibility can coexist at the highest level of watchmaking.

Our ambition is not only to create exceptional watches, but to serve as a proof of concept for systemic change, pioneering the use of recycled and regenerative materials, transparent supply chains, and long-term value creation models that benefit society and the planet.

We embed this purpose into our governance, product development, partnerships, and growth strategy, ensuring that environmental stewardship and social responsibility are core decision-making criteria at every stage of the company’s evolution.

This purpose has been formally reviewed and approved by the Board of Directors of ID Watch SA and guides the company’s strategic direction

Meet the Team