Our first retail partnership.
An important milestone for ID.
We are honored and excited to partner up with the Watches of Switzerland Group PLC for the UK and the US. This week, on march 9th, we had our first successful event in London where three eco-innovative start ups and their founders joined. See below some highlights!
We are now available at the Battersea Power Station until March 28th. Come visit us and check out the watches in person at the boutique, Circus Road West, Unit G, London SW8 5BN.
Also at the launch, were the founders of three eco-innovative British start-ups, who are collaborating with ID Genève. They wowed us with the first packaging made of mycelium as well as the first compostable watch strap. Notpla - a winner of the 2022 'Earthshot Prize' - showcased the first fully soluble packaging made from seaweed (which can even be used to fertilise plants) and guests got the chance to see, smell and touch the raw materials and learn about the production processes.
Battersea Power Station
The power station used to consume over 1,000,000 tonnes of coal annually in 1950. It is now a decommissioned iconic landmark building recently repurposed. It opened its door to the public in October 2022.
“The Watches of Switzerland Group PLC is ID Genève‘s first retail partner, and we are thrilled to be working with them to help play our part in building a more sustainable future for all.”