ID Genève raises CHF 2 million in 2023, accelerating our impact

Leonardo DiCaprio with an ID Genève Circular S Sun Dial

We are proud to announce our CHF 2 million seed funding round with the participation of actor and environmental advocate Leonardo DiCaprio as well as several Swiss family offices.


We are glad to find partners that are aligned with our values and mission. “We support only ventures which are truly committed and trust the passionate team to turn what stated a dream into a reality that disrupts the watch industry.” Dr. Guenther Dobrauz, Investor in ID Genève and Circular Economy Expert.


Nicolas Freudiger, co-founder & CEO “We have always been interested in working with a global environmental advocate like Leonardo DiCaprio, and we’re thrilled this partnership has come to fruition. Our hope is that this synergy will not only give us a louder voice in championing sustainable practices but also inspire and challenge our peers in the luxury sector and beyond to prioritize environmental practices.”


“I am thrilled to be an investor in ID Genève, a brand that’s driving change in the luxury industry and beyond, by consistently innovating and focusing on circular economy principles.”

Leonardo DiCaprio


Solar furnace in Mont-Louis

This news has been announced in a special press conference held at the Impact Hub in New York City.

Nicolas Freudiger presenting the concept of ID Genève in front the US press, 17th of October 2023

Expanding in the United States

Following our successful retail partnership with Watches of Switzerland UK, you can now find our watches at Watches of Switzerland USA. ID Genève is now available at the flagship store in Soho, New York City and in New Jersey, at the American dream mall.

View full list of locations here.

The Watches of Switzerland boutique in Soho, New York City

New certification

ID Genève stands as a pioneering Swiss made watch brand, having achieved the B Corp™ certification, leading the way for change in the industry.

B Corp is a holistic certification that measures a company’s entire social and environmental performance, from the supply chain to processes employed to how the company’s operations and business model impact workers, community, environment, and customers.

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ID Geneve Achieves B Corp Certification

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Our first retail partnership.