ID GENÈVE X QWSTION
From the 5th of june to 5th of july, ID Genève Watches wILL BE hosted IN ZURICH FOR AN EXCLUSIVE POP UP ALONGSIDE QWSTION
About QWSTION
Born in Zurich in 2008, QWSTION was founded with a simple yet radical idea:
How can we create everyday goods that don’t become waste?
In a world where most products are still designed with no end-of-life solution, QWSTION set out to rethink the way things are designed, made, and used. Their answer? A design philosophy rooted in circularity — crafting bags and accessories from plants instead of plastic.
Years of research led them to develop Bananatex®: the world’s first technical fabric made entirely from Abacá banana fibres — grown organically in the Philippine highlands, requiring no pesticides or extra water, and contributing to reforestation.
Today, QWSTION’s mission goes beyond products: it’s about leading a textile revolution, proving that design can be both functional, beautiful, and truly regenerative.
Certified B Corp, the brand continues to share its journey openly, inviting others to join in questioning the norm — and shaping a more circular future.
The ICONIC BLUE PIECES WITH BANANATEX
ID Genève AT QWSTION STORE IN ZURICH