Dubai Watch Week 2025: Where Innovation Meets Community
Dubai Watch Week isn't just another fair on the calendar. It's where conversations become catalysts, where independent creators meet curious collectors, where the future of watchmaking takes shape through genuine connection.
For us at ID Genève, this year's edition was pivotal.
Why We Come to Dubai
The energy here is different. Intimate yet international, relaxed yet deeply informed. You don't just show watches at Dubai Watch Week – you share why they exist.
This year, our mission was crystal clear: Show the conviction behind every ID Genève timepiece. The circularity. The craftsmanship. The responsibility we carry in every decision we make.
The Elements Collection Takes Centre Stage
We presented the Elements Collection – five watches that embody our philosophy in its purest form.
Air captivated minimalists seeking clarity and lightness.
Water drew people in with its flowing textures and serene colour scheme.
Earth spoke to those who value depth and vibrancy.
Fire energised visitors drawn to bold character and contrasts.
And then there's the Fifth Element.
This piece sparked some of the week's most intriguing conversations. What binds the four classical elements together? What does this unseen force represent? We're not here to define it for you – we'd rather each wearer discover their own interpretation.
Beyond Elements
We also showcased the Circular Steel Bracelet – compatible with all Circular models (Circular C, Circular S, and Circular 1). Its versatility caught the attention of collectors seeking a unified aesthetic across their ID Genève pieces.
The SDG Special Edition made its presence felt too. A project with clear purpose, now down to its final units.
The Conversations That Matter
People asked about sustainable luxury, responsible sourcing, and what circularity actually means in practice. They questioned how independent brands are reshaping the industry. They pushed us on storytelling and authenticity.
These conversations shape how we work in the workshop. They're proof that circularity isn't a trend – it's the evolution our industry needs.
What We're Taking Forward
Dubai Watch Week 2025 confirmed what we've always believed: The future belongs to those who innovate with purpose, create with transparency, and build with intention.
At ID Genève, that future isn't coming. It's here.
Our Partnership with Seddiqi
Returning to Dubai has allowed us to deepen our partnership with Seddiqi & Sons, who have believed in our mission from the beginning. Their trust enables us to bring ID Genève to a community that values both heritage and innovation.
The limited-edition ID Genève x Seddiqi MorphoDune is now available exclusively from Seddiqi & Sons, with pieces on display at The Dubai Mall and in Abu Dhabi.