ID Genève at the world economic forum 2024

Nicolas Freudiger, Innovate 4 Nature during the World Economic Forum in Davos

The event focused on the critical question :

How can we scale nature-positive solutions and activities ?

With nature being at risk, our collective responsibility is to change business models for a fair and positive future for the environment.

Launch of the Innovate 4 Nature Foundation

Innovate 4 Nature’s goal is to speed up high-impact nature-positive solutions through strategic partnerships.

The foundation is dedicated to building connections between human well-being, biodiversity conservation, sustainable land use, and communities resilient to climate change.

David Even, Founder Primal soles & Nicolas Freudiger, Co-founder ID Genève Watches

They are now engaging discussions with nature-positive solution providers like PRIMAL Soles, InvestConservation, Stream Ocean and ID Genève.

Swiss Board Agenda for 2030 annual event by B Lab Switzerland and Intent

Earlier that day, ID participated in discussions where key sustainability topics and actions were identified.

With nearly 160 registered participants, and a panel of influential spokespersons such as Liza Engel (Chief Sustainability Officer at Deloitte) and Adrien Geiger (CEO of Certified B Corp L’OCCITANE Group).

House of Trust - Reimagining Luxury

The next day, Nicolas Freudiger (CEO, ID Genève Watches) took part in a panel with various personalities, including Valerie Keller (IMAGINE Co-Founder & CEO), Penny Brook (CEO of Sustainnovate), and Xenia Tchoumi (digital entrepreneur & 4x TEDx Speaker).

Moderated by Diana Verde Nieto (author of "Reimagining Luxury" and Co-founder of Positive Luxury), the discussion evolved around the transformative role luxury can play in creating a positive impact.